Account health and statuses

What each connected-account status means, what the risk level actually reflects, and which warning signs you have to watch yourself.

Every connected account shows a connection status and a risk level. Check both weekly, and know what each one does not cover.

Statuses

StatusMeaningAction
ActiveConnected and runningNone
Needs attentionLinkedIn wants re-authenticationResolve on LinkedIn, then reconnect
LimitedA weekly allowance or a LinkedIn limit was hitWait for the window to reset
PausedStopped by you or automaticallyInvestigate before resuming
DisconnectedCredentials invalidReconnect

What the risk level actually reflects

Each account carries a risk level, and it is worth being precise about what it does and does not tell you. It is derived from the account’s connection status, not from campaign performance:

StatusRisk level
Needs re-authenticationHigh
PausedMedium
Anything elseLow

So a low risk level means LinkedIn has not asked us to re-authenticate. It does not mean your targeting is healthy. Doreach cannot see whether your acceptance rate is collapsing and will not warn you about it. That judgement is yours, from the campaign analytics.

The warning signs that matter

In the order they usually appear:

  1. Acceptance rate falling below 20%. The earliest and most reliable signal, and the one you can act on before anything breaks.
  2. Unexpected verification prompts when logging in normally.
  3. A growing pile of pending invitations. Withdraw ones older than about three weeks; they drag the ratio down.
  4. Messages not delivering or search results thinning out.

What to do at the first sign

Reduce daily limits by half. Pause the worst-performing campaign, usually the one with the loosest audience. Withdraw stale invitations. Leave it a week before touching volume again.

Almost every permanent closure is preceded by warnings that were visible and ignored. The first restriction is a signal to change the approach, not to change tools.

Common questions

What does the Needs attention status mean on a connected account?
LinkedIn has asked for re-authentication or verification, often a security checkpoint, a password change, or a new-device prompt. Activity is paused until you complete it on LinkedIn directly and reconnect.
How can I tell if a LinkedIn account is at risk before it gets restricted?
Watch your campaign acceptance rate first. A sustained drop below 20% is the earliest reliable warning, and it is a number you have to watch yourself because the account risk level does not reflect it. Unexpected verification prompts are the next signal.