Fallbacks, so nothing ships empty
Write {{first_name|there}} and a prospect with no saved first name gets a sentence that still reads properly. This is the single most common cause of an embarrassing message, and it takes one character to prevent.
Merge tags and spintax
Five hundred messages, none of them identical.
Sending one identical string to five hundred people is the clearest automation signal there is, and mail-merged first names do not fix it, because everyone recognises Hi {first name}, I see you work at {company}. The message reads as a broadcast because it is one.
How it works
- 01
Drop in merge tags
First name, full name, last name, headline, location, profile URL and today's weekday, each with a fallback so an empty field never becomes an empty sentence.
- 02
Add spintax
Write two or three natural ways to say the same thing in braces. Doreach picks one per message.
- 03
Preview against real prospects
Render the message against people actually in your audience before you launch, not against dummy data.
What makes it different
Spintax across the whole message
Vary the greeting, the transition and the ask, and a handful of options in each produces a very large number of distinct messages from one template.
It refuses to send broken copy
Unsupported tags, unclosed tags, malformed spintax and empty spintax options are caught as you write, with the exact problem named.
Connection notes measured properly
LinkedIn caps request notes at 200 characters. Doreach warns above 180, because merge tags expand at send time and a note that fits in the editor can overflow once a real name and headline are substituted.
There is a trade-off here worth stating. The copy is yours to write, and that is the point: generated outreach is recognisable, and your prospects have read a hundred of them already.
What Doreach does instead is make your own writing scale. You write three ways to open, three ways to transition and two ways to ask, and the combinations do the rest. It takes twenty minutes longer than pressing generate, and the messages sound like a person, because one wrote them.
Who it's for
- Anyone whose reply rate has fallen as their sending volume rose
- Agencies running the same play across several clients who need each to sound different
- Writers who want control over the words rather than a generated draft
Common questions
- What merge tags does Doreach support?
- Seven: first_name, full_name, last_name, headline, location, public_profile_url and day_today. Each accepts a fallback using a pipe, for example {{first_name|there}}.
- What is spintax?
- A way of writing several alternatives for the same phrase in braces, like {Hi|Hello|Hey}, so the tool picks one per message. It means a campaign to five hundred people does not send five hundred byte-identical strings.
- Does Doreach write messages for me with AI?
- No. Doreach gives you merge tags, spintax and validation, and you write the words. We would rather give you tools that make your own writing scale than generate copy that sounds like everyone else's.
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