A campaign in Doreach is three decisions: who you are contacting, what you are sending, and which account sends it.
1. Build the audience
Open Campaigns → New campaign and choose a source:
- LinkedIn search: paste a search URL and Doreach pulls the matching profiles
- Saved audience: a list you built earlier
- Post engagers: everyone who reacted to or commented on a specific post
- Event attendees or group members
- CSV import: your own list, with LinkedIn profile URLs
Then narrow it. Job title, seniority, company size, location, and keywords all filter the pool.
The audience is the campaign. A tight list of 200 people who share a real characteristic will beat a loose list of 2,000 every time, on reply rate and on account safety both. If you cannot say in one sentence why this group would want to hear from you, the sequence will not rescue it.
2. Write the sequence
Add steps in order. A dependable starting shape:
| Step | Timing | Purpose |
|---|---|---|
| Connection request | Day 0 | Short note, or none at all |
| Message | 1 day after acceptance | Why you are reaching out |
| Follow-up | 4–5 days later | One new piece of value |
| Final message | 7 days later | Brief, easy to decline |
Notes on each:
- Connection request notes are optional and often better left empty. Requests without a note frequently see higher acceptance, because a pitch attached to a request reads as a sale before any relationship exists.
- Use merge tags (
{{first_name}},{{headline}},{{location}}) with fallbacks, but do not lean on them. Everyone recognises a mail-merge. - Use spintax to vary your wording, so 500 people do not receive one identical string. See merge tags and spintax.
- Ask for one thing. A single clear question outperforms a paragraph.
3. Choose the sending account
Pick the connected account that will run the campaign. If several are attached, Doreach divides the daily work between them while keeping each inside its own weekly limits.
4. Run the safety check
Before launch, Doreach checks the campaign and flags:
- Unsupported or unclosed merge tags, and broken spintax
- A connection request note over LinkedIn’s 200-character limit
- Daily volume set above what the account’s weekly allowance supports
Resolve anything flagged. These are the errors that are expensive to discover after 300 messages have gone out.
5. Launch and watch the right number
Once live, the number to watch is acceptance rate, not messages sent.
- Above 30%: good targeting, you can raise volume gradually
- 20–30%: acceptable, keep an eye on it
- Below 20%: pause and fix the audience before sending more
Reply rate tells you whether the writing works. Acceptance rate tells you whether the list works, and the list is the thing that puts accounts at risk.
Replies land in the unified inbox across every connected account.