Four metrics that matter
Leads enrolled, replies, positive replies and meetings booked, per campaign. Enough to decide what to change, few enough to actually read.
Campaign analytics
Replies, positive replies and meetings. Not vanity.
Most outreach dashboards lead with the numbers that always go up: messages sent, profiles viewed, connections made. They tell you the machine is running. They tell you nothing about whether it is working.
How it works
- 01
Watch acceptance first
Acceptance rate tells you whether the list is right, and it is the number that governs account risk as well as results.
- 02
Then reply and positive reply
Reply rate tells you whether the writing works. Positive replies tell you whether the offer does.
- 03
Then meetings
The one that pays. It comes from the stages you set in the CRM, so it is only as honest as your bookkeeping.
What makes it different
Across every account
Performance rolls up across all connected accounts, so you can compare campaigns rather than profiles.
Reads the difference between busy and effective
A campaign with high sends and low acceptance is not underperforming, it is mistargeted. The distinction changes what you do next.
There is a reason acceptance rate leads here rather than sitting three tiles down. It is the only metric that is simultaneously a performance number and a safety number.
A campaign at 40% acceptance is well targeted and its account is in good standing. The same campaign at 12% is contacting people with no reason to care, and LinkedIn is watching that ratio too. Fixing it fixes both problems at once, which is not true of anything else on the dashboard.
Who it's for
- Agencies reporting results to clients monthly
- Managers deciding which play to scale and which to kill
- Anyone who suspects their outreach is busy rather than productive
Common questions
- What metrics does Doreach track?
- Per campaign: leads enrolled, replies, positive replies and meetings booked, rolled up across every connected account. Acceptance rate is visible per campaign as well.
- Which outreach metric should I actually watch?
- Acceptance rate first. It tells you whether your targeting is right, and a sustained rate below 20% is also the earliest warning that a connected account is heading for trouble.
Start booking more meetings today
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