Where to find your SSI score
The dashboard is at linkedin.com/sales/ssi. Sign in with any LinkedIn account and the page loads your score straight away.
You do not need to pay for it. LinkedIn puts a “Get your SSI score” button on its own Social Selling Index page, and that button points at the same dashboard. A Sales Navigator subscription is not required to see the number.
The dashboard shows your total score and a breakdown into four components. It also shows your rank within your industry and your network.
What the four parts of the score measure
LinkedIn says the Social Selling Index measures four elements of social selling: establishing your professional brand, finding the right people, engaging with insights, and building relationships. Its SSI calculation page lists the account data used for each part.
Each of the four contributes up to 25 points, which is why the total tops out at 100. The dashboard displays the four scores separately, so you can see which one is holding the total down.
Establish your professional brand uses profile completeness, endorsements, published articles, and the followers gained from those articles.
Find the right people uses people searches, profile views, and active days. LinkedIn also includes Sales Navigator searches, profile views, and saved leads or accounts when you use Sales Navigator.
Engage with insights uses shares, likes, comments, reshares, messages sent, response rate, and activity in LinkedIn Groups.
Build relationships uses your connections and the acceptance rate of your connection requests.
LinkedIn’s current view of SSI
LinkedIn’s current SSI page is headed “From SSI to AI”. LinkedIn says a high score does not always show how effective a salesperson is or correlate with measurable sales results. It also warns that pursuing a high score can take time away from sales and customer relationships.
The SSI dashboard remains available, and LinkedIn’s page still links to it. LinkedIn now places more emphasis on its AI features in Sales Navigator than on improving SSI.
A good SSI score has no current cutoff
LinkedIn’s current SSI page does not define a good score or set a pass mark.
The dashboard gives you two relative positions. It shows where you sit against other people in your industry and within your own network. These are comparisons rather than pass marks.
Older LinkedIn research described scores of 70 or above as social selling leaders. That research was published in 2016. LinkedIn’s current page takes a different position and says a high score does not always correlate with sales results.
Activities included in the SSI score
LinkedIn describes SSI as updating daily. The company does not publish how many points a post, search, comment, connection, or message adds.
Each component has a 25-point cap. Your lowest component has the largest gap from the maximum, but LinkedIn does not say that score will improve fastest.
LinkedIn lists profile, connection, engagement, search, and Sales Navigator activity as SSI inputs. Messages sent and response rate are part of the calculation. LinkedIn does not list deal value or closed revenue as SSI inputs.
How to use the score
SSI can show which group of LinkedIn activities has the largest gap from 25. A low component score gives you a place to inspect, but it does not prove that one specific action is missing.
Use the component scores to review your LinkedIn activity. Track replies, meetings, and revenue separately because LinkedIn says SSI does not always correlate with measurable sales results.
If your profile is the weak component, LinkedIn profile optimization for outbound covers what to change and why. If finding people is the weak one, the LinkedIn prospecting playbook explains how to build a defined audience rather than searching at random.
LinkedIn platform details on this page were checked against LinkedIn’s own pages on 30 August 2026. LinkedIn may change the Social Selling Index, its dashboard, or how it presents the score.
