The two banner sizes
LinkedIn has two different banners, and most mistakes come from using one size for the other. The cover image on your personal profile and the cover image on a company Page have different dimensions, different file limits and different source pages.
| Personal profile | Company Page | |
|---|---|---|
| Recommended size | 1584 x 396 pixels | 1512 x 256 pixels |
| Minimum size | Not stated | 1512 x 256 pixels |
| Aspect ratio | 4:1 | About 5.9:1 |
| File types | JPG or PNG | PNG or JPEG |
| Maximum file size | Under 8 MB | 3 MB |
| Rotating slideshow | Premium feature | Premium Company Page feature |
The profile figures come from LinkedIn’s help page on adding a cover image to your profile. The Page figures come from its page on image specifications for Pages and Career Pages. Both were checked on the date at the top of this page.
The company Page size most guides still get wrong
Search for the company Page banner size and nearly every result says 1128 x 191 pixels. LinkedIn’s own specification page no longer says that. It lists the Page cover image at 1512 x 256 pixels, as both the minimum and the recommended size.
The number 1128 does still appear on LinkedIn’s page, attached to something else. The main image on the Life tab, which only exists if the company has paid for Career Pages, is 1128 x 376 pixels. If you copy the Life tab width into the cover slot, you get an image that is too small for it.
Design a new Page cover at 1512 x 256. If your current cover was made at 1128 x 191 and looks soft, the size is the likely reason.
Where the image gets cropped
LinkedIn does not show your banner the same way on every screen. Its help page says the profile cover’s appearance depends on the size of the browser window and the screen resolution, so the edges you see on a wide monitor are not the edges someone sees on a phone.
Your profile photo also sits on top of the cover image in the introduction section. On desktop it covers part of the lower-left of the banner. Anything you put there, a name, a logo or a line of text, will be hidden behind your own face.
For Pages, LinkedIn is explicit: the cover may be trimmed horizontally or vertically to fit the screen. It tells you to keep key details away from the edges, especially the lower-right corner.
The safe rule for both is to put any text or logo in the middle of the image, with generous space on every side. Then upload it and look at it on a phone before you call it finished.
Why a banner comes out blurry
A blurry banner is almost always a file problem, not a LinkedIn problem. The common causes are an image smaller than the recommended size that LinkedIn has to stretch, and a file compressed so hard that the detail is gone.
LinkedIn’s advice is to use a larger file if the image looks pixelated, and it notes that photos tend to look better than logos. For Page covers it recommends a high-resolution JPEG rather than a PNG. Text on a flat colour background shows compression damage first, so if your banner is mostly words, export it at the highest quality your design tool allows and stay under the file limit.
We would not design a banner as a block of small text. At phone width a 396-pixel-tall image is a thin strip, and a sentence in a small font becomes unreadable. One short line, or no text at all, survives every screen.
File formats: GIF is no longer listed
Older guides say LinkedIn accepts JPG, PNG or GIF for a profile background, with a limit of 8 MB, and some still say 4 MB. LinkedIn’s current profile help page lists JPG or PNG only, under 8 MB. The Page specification lists PNG or JPEG only, up to 3 MB.
If you want movement in your banner, the supported route is a slideshow of several images. On a personal profile that is a Premium feature. On a company Page, the dynamic cover slideshow needs a Premium Company Page subscription.
Other LinkedIn image sizes you may need
If you are setting up a profile or a Page from scratch, these are the other sizes LinkedIn publishes on the same Page specification:
| Image | Recommended size |
|---|---|
| Page logo | 400 x 400 pixels, minimum 268 x 268 |
| Life tab main image | 1128 x 376 pixels |
| Life tab custom modules | 502 x 282 pixels |
| Life tab company photos | 900 x 600 pixels, minimum 264 x 176 |
| Image on a Page post with a link | 1200 x 627 pixels, a 1.91:1 ratio |
A transparent Page logo is shown on a white background, so check that a light logo still reads before you upload it.
Once your banner is up, the rest of the profile matters more than the image. If you use LinkedIn to find customers rather than a job, the profile guide for outbound covers the headline and About section that a prospect reads after they see the banner.
